We believe in always doing the right thing and that real honesty leads to building great and lasting success and attracts the best people.

We support teams who are already solving pain points and problems for people by removing steps and saving time and effort with a clear and demonstrable future product roadmap that almost borders on unreachable. 

We back companies with the highest quality teams – they build the best products, attract the best talent and are most likely to pivot successfully, though we are aware that the market often wins so we watch that as well. 

Finally we back real companies that build products that will last even if there is a recession or disruption in capital markets.  We do not chase trends and try hard not to get fooled by massive potential returns and we are never the investor of last resort no matter how great the opportunity looks in the moment.